Marketing Attorneys Online

Marketing Attorneys Online

Most successful attorneys and law firms know that marketing is a huge part of their business. Attorneys also realize that they are not able to do all of the necessary tasks themselves if they want to get marketing done efficiently. Therefore attorneys often times will go to the Internet to find a company that will be able to do all of their Internet marketing for them. However, searching for the perfect marketing company can be difficult because you want to find a company that has experience marketing attorneys and law firms. That is a smart thing to do because you cannot hire just any type of marketing agency and expect results if they do not have experience in the legal field. If you are in a situation where you need to start looking for a attorney Internet marketing company that will be able to advertise not only your firm but also advertise your legal services, then it is time for you to get on the Internet and do some research.

What Should You Look For In An Advertising Company?

The very first thing you need to look for is a company that has experience advertising for lawyers. A great keyword search is attorney Internet marketing. From there you will be able to start weeding through all of the different companies and find out who is qualified to advertise and market for attorneys. You need to review each website and see what services are provided. You also should read testimonials, but testimonials are not always accurate. References is something you should never be scared to ask for because if you are trying to hire a serious advertising professional, references should be ready to go for you to review and contact if you feel that is necessary. You also need to ask for different businesses that the advertising company has worked for because you need to enter each of those companies into a major search engine and see where the websites are ranked on all of the major search engines. That is a great way to gauge how well a marketing company is doing with their online presence for attorneys and law firms. Once you have collected enough data you can now start working on the review process and figuring out which company is going to be ideal for the attorney Internet marketing that is needed by your law firm.

Marketing Attorneys Online

Settling On An Internet Marketing Company For Attorneys

After you have done several interviews and you have reviewed all of the information that has been given to you, it is now time for you to decide which attorney Internet marketing company will be ideal. You should also think about creating a contract that both you and the Internet company can agree upon. You want to have the option to extend the contract for as long as necessary if you feel as though the services and results have been remarkable. You also need to know that this type of work is going to take longer than 30 days to see results because anytime you start doing online marketing, it does take a while for all of the major search engines to pick up the links to your website. You also should factor in researching the proper keywords to market your law firm and the SEO that will be needed to get optimal results. All of these services that your Internet marketing company is going to provide will definitely take over 60 days so you should be patient for everything to happen. In the meantime you have plenty of different things that you can do while waiting, such as getting ready for all of the new potential clients that will be contacting your firm.

Preparing Your Law Firm For New Clients

It is always a good idea to have a meeting with your staff to review how everyone plans on handling the new client intakes. One of the best things you can do for your office staff is to create an intake form that each and every person who is a lead for your law firm fills out – whether it is online, in person, or over the phone you want to know how they found you. By doing this you will be able to keep track of all of the people that are contacting your firm and deciding whether or not certain types of social media websites are working or not. Another reason you should do this is because you need to remember to track people for conflicts of interest, and this process will help you get every person’s name into your law firm database in the event there is some type of conflict in the future. That is something you should always be thinking about even if you do not end up working for that client.

Your attorney Internet marketing company is going to do its very best to make sure you have an excellent online presence. You should be very proud of all the work that they will do and be ready for all of the new clients that will be seeking your assistance. Always be sure that you take the time to thank everyone that has helped you and your firm to reach a status that you feel is successful. It also might be time for you to think about renewing or extending your contract with your attorney Internet marketing company because of the job well done and all of the newfound Internet exposure that you have.

Marketing Attorneys Online

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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
About Richard Martindale

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