Even Law Firms Need Marketing

Even Law Firms Need Marketing

There is a huge myth that certain businesses do not require marketing because all of their advertising is by word-of-mouth and location. This might be the case for law firms in small towns because there are not very many options to choose from. However, the law firms that are located in mid to large sized towns and cities require law firm marketing and advertising on a wide scale because not only do the law firms have plenty of competition, but they also need to develop a presence in their local community and online. Therefore, marketing is going to be something that is required. Finding the perfect law firm marketing for your particular law firm is going to be something that you will need to look into. You are going to have to determine what target audience you are seeking for potential new clients. Another thing that is going to be a strong determination on what type of clients you will be seeking is the type of law that you practice in your firm. If you practice family law, for example, then you will most likely attract a target audience that can range anywhere from 18 years old all the way up to 60 years old. Family law has a broad client attraction range. On the other hand, if you practice law that involves corporate or real estate transactions then your target audience is going to drastically decrease. These are things that you are going to need to take into consideration when determining a law firm marketing plan.

Targeting Your Audience

Once you have determined the type of audience that you are going to target, you also need to think about all of the law firm marketing help that you are going to require. Your best bet is to find a law firm marketing company that has specific experience in your type of law. You might even be able to find an Internet lawyer that will be able to better assist you and answer all the questions you will need answered pertaining to your type of law and how to find all of those clients that are out there searching on the Internet. Creating the perfect online profile on all of the major social media sites is going to be essential in getting your target audience. Another thing that is going to play a huge role in all of your marketing needs is search engine optimization (“SEO”). You don’t personally need to worry about SEO because all of the professionals that you plan on hiring should be able to get you all of the necessary keywords so you will be situated in that respect.

Getting The Best Bang For Your Buck In Law Firm Marketing

Law firm marketing is something that is almost essential; therefore it is necessary for you to get the best bang for your buck. Once you have hired a company to start doing all of your marketing needs, you then need to be sure that the results are starting to show up accordingly. In order for you to maintain and monitor the progress, you should ask for a report or get some type of feedback on a regular basis to see how your law firm is starting to rank. You also need to be sure the secretary or receptionist in your firm is asking potential new clients how they were recommended or referred to your law firm. That is a great way to track how everything is going with your marketing campaign, and you also will be able to find out what is working and what is not. Once you have that type of information, in a few months you will be able to sit down with the law firm marketing company that you hired, and go over the results to see how well everything is going and where improvement can be made. It is very important that you always analyze the results and work on improvement.

Even Law Firms Need Marketing

Maintaining Your Law Firm Marketing

After several months of your law firm marketing campaign you should be doing quite well. You also need to be sure that you have a meeting once a month just to check on the progress. If your law firm is expanding and you are getting new clients in on a regular basis, it is a good idea that you continue with the law firm marketing company you have chosen. Why fix it if it is not broken? You also should make sure your entire staff is able to maintain all of their duties and all of the lawyers are able to keep up with their caseloads. Keeping your law firm running in a smooth manner is going to be the best way you stay current with all of your cases and you keep everything running like a well-oiled machine.

If you are seeing the success you envisioned, you should always recommend the advice about marketing and advertising online you received from your law firm marketing company. Passing valuable information along to your fellow attorneys can help out other firms that are struggling to make ends meet and grow. You should never worry about competition in law firms because new clients generally have their mind made up when they are working on hiring an attorney to represent them on a case. Your online presence plays a strong part in that decision and also reviews and recommendations online. Marketing and advertising is something that will never go away for law firms, just be sure your marketing and advertising is top-notch.

Even Law Firms Need Marketing

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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
About Richard Martindale

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