Hiring Attorney Marketing Help

Hiring Attorney Marketing Help

For some law firms that are established and have been around several years it could be time for a makeover. A makeover is simply a way of saying it is now time to start getting up to date with all of the newest trends with regard to marketing and advertising online. If you have ever been inside a law firm that does not even use the Internet then you know that most of their advertising is word of mouth because they have been around for so long they are able to establish themselves by having clients all over their local area. It also can mean that they are losing business because they have not gotten their firm situated using today’s technology. It might be time for a change or a makeover so that firm is able to use the Internet to gain more business from all of the potential clients that they are most likely missing out on. In order to get a firm completely situated with social media marketing and creating a website, it is going to take some work. The very first thing that needs to happen is the human resource department of the law firm needs to take charge and work on hiring attorney marketing help.

Finding Attorney Marketing Help That Is Up To Date

Preparing a list of all of the attorney marketing companies that are available to take on new clientele to establish the firm on social media sites and a website online is going to be the very first duty that a human resource manager needs to complete. If the law firm does not have a human resource manager but instead uses an attorney for this duty then that is wonderful because having someone that is a partner in the law firm involved with this difficult responsibility done can be a very smart move. Once you have prepared a list of the attorney marketing companies that are available, it is now time to meet with those companies. You should have a list of questions designated for the attorney marketing company to answer. You need to think about all of the necessary questions that should be asked pertaining to the services that you want completed. You also should ask questions about how long it will take for them to get results. In the social media world it generally takes a few months for results to start happening because it takes time for information collected and posted on the Internet to be circulated and start showing up on the major search engines. However, the attorney marketing company could have a different way of doing things. That is also something you need to pay close attention to.

Hiring An Attorney Marketing Company

Once all the information has been gathered, it is always a good idea for all of the practicing attorneys to sit down and have a meeting to decide which marketing company would be ideal. When hiring an attorney marketing company all of the attorneys need to take into consideration the results. Results can mean the difference in making a huge amount of money, which is basically what every attorney is seeking when they hire an attorney marketing company, or nothing at all. All of the attorneys should also think about the expenses that will be incurred during this process. Quality leads and quality potential clients is the main focus when hiring an attorney marketing company because quality rather than quantity will earn the most money for the law firm. After the decision has been made on which attorney marketing company is going to be hired then a contract should be drawn up for both parties to review and sign. The main thing is to get started immediately on getting your firm’s presence online with a website and the relevant social media sites.

The Results Are In

After a strong few months of attorney marketing, your firm should start feeling the impact of the attorney marketing that has been going on. Not only should you have a great deal of inquiries, but you also should notice that your phones are ringing off the hook. This is great not only for you and all of your fellow attorneys but for business in general. You need to be sure your office staff is ready to handle all of the new clients, and you also should be prepared to delegate which attorneys are going to take which cases. If at anytime your firm is not able to handle the workload, you either will need to start refusing cases or hiring additional attorneys. The best thing you can do is hire new associates that are fresh out of law school because those are the associates you can train and help them gain valuable experience working with partners in the law firm.

Hiring attorney marketing help is going to be one of the best things you will ever do for your firm. If you had a goal to make a great deal of money during your career as a lawyer, then now is the time to take full advantage of all of the marketing help that will help you achieve your dreams. Not only will you achieve your dreams, but all of the other fellow attorneys are going to have a wonderful time enjoying the success of the firm achieving nothing but greatness as well.

Hiring Attorney Marketing Help

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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
About Richard Martindale

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