Attorney Internet Marketing and Successful Digital Marketing

Attorney Internet Marketing and Successful Digital Marketing

We all know that people are searching for information on the web now more than ever. Whether it’s to check movie times, find a local coffee shop or to check the status update of our friends on Facebook, we can find the information that we seek by simply logging in and clicking a button. If there’s one thing that a digital agency, even one that is very experienced, has to make sure it does is to keep an ear to the ground about any updates that Google decides to make. Google makes hundreds of small updates all the time, and each one may not have a huge impact on the search engine results. However, updates such as the Panda update, which was implemented earlier this year, have a huge effect on Google’s rankings and companies in all industries should be aware of this. Attorney Internet Marketing today must face the fact that people are no longer using traditional print media to find the information that they are seeking as they once did a few years ago. Mobile phones and computers are simply easier and more up to date ways to find the information we are seeking. Since the dawn of the Internet, marketers have regarded it as a vast laboratory, launching experiment after experiment to crack the code that generates sales and customer loyalty.


Through our work with dozens of companies navigating this shifting landscape, we have found that the most successful digital marketers focus on managing four core sources of value as they increase the percentage of marketing and channel spending that is directed to digital marketing activities. First, these marketers strategically plot how to gather and use the plethora of digital data now available. Second, they recognize the need to think like a large-scale multimedia publisher as they manage a staggering increase in the content they create to support products, segments, channels, and promotions. Third, they harness interest in their brands by syndicating content that empowers the consumer to build his or her own marketing identity and, in the process, to serve as a brand ambassador. Finally, they coordinate their activities to engage the consumer throughout an increasingly digital purchase journey. Yet most companies still concentrate Attorney Internet Marketing resources on only two stages: brand marketing up front to woo consumers and clients when they first consider buying products and services, and promotions at the final point of sale to sway them as they are about to make a purchase. At the simplest level, we’ve always known that consumers tend to go through a multistage journey as they make purchasing decisions, especially in digital marketing.

Interactive Media

Over the next three to five years, digital marketing is likely to become an increasingly significant part of the consumer marketing landscape, at least in the US. For many marketers it will present formidable opportunities. For those who cannot keep pace, it might pose a serious threat. It is therefore imperative that marketers begin to think about the role of interactive media in their industry, and prepare to take appropriate action. Interactive media is likely to revolutionize marketing for many  companies and law firms because it allows marketers to deliver real-time, personalized services and content, one consumer at a time. It is what we call digital marketing. Digital Attorney Internet Marketing leverages the unique and powerful characteristics of interactive media: it is addressable, meaning that each user can be identified and targeted separately; it allows for two-way interaction; services can be tailored for each individual customer; and purchases can be made and influenced online. However, to capture the benefits of digital marketing, companies must integrate interactive media into their existing businesses and marketing programs. And that is difficult to achieve. Many companies are waking up to the potential of the interactive consumer market. Not only are the numbers of users of online and Internet services soaring, but the majority of people who are subscribing to these services tend to be young, well-educated, and richer than average. In short, they make particularly good marketing targets.

Ever Changing Market

Digital marketing technology is changing all that. This information flow not only empowers consumers but also allows marketing departments to be part of the conversation consumers have as they actively learn about product categories and evaluate choices. Consumers who used to seek out family and friends for word-of-mouth product recommendations now read online reviews, compare features and prices on Web sites, and discuss options via social-networking sites. Research is being conducted to define a new marketing model that will help build and evaluate digital marketing applications. These changes may be beneficial to lots of people, but they may be hard to come up with, especially for large businesses who are interested in digital Attorney Internet Marketing. Drastic changes will be required in content. Continuous training will be required to keep the work force well versed and knowledgeable in their field of work. But with all these difficulties, the benefits are also numerous. Increased media links in searches provide good opportunities for this and promotion online. Digital marketing has taken many forms and is done through different platforms like the media, mobile, email or through social media. Search engines will continue to make changes to improve the search results they display. Your business needs to keep track of these improvements. You can seek assistance from a agency or consultancy to help you. A marketing consultancy like Attorney Marketing Profits is often very experienced in this kind of work and can give you solutions and tips that can benefit you.

Attorney Internet Marketing and Successful Digital Marketing


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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
About Richard Martindale

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