Improve with Internet Law Firm Marketing

Improve with Internet Law Firm Marketing

There is no “trick” to utilizing local Internet marketing in your area. Much of it is about providing the correct information and using a few extra little tactics to ensure local search engine attention. This article includes 10 ways to improve your local and mobile Internet marketing efforts. If you’re wondering how to improve your Internet marketing strategy, here’s a fact about human behavior that can be very useful to you in your business. Most people are “followers”, they’re not leaders – they would rather be “led” than followed. It’s true.  Whether they know it or not, people secretly want to be led, and they will follow someone they believe is good leader; someone who knows what he’s doing; someone who is an expert in his field. If you want to know how to improve your Internet Law Firm Marketing strategy quickly, you should first establish yourself as an expert in the minds of your visitors–they’ll follow your every word, your every step, and ultimately will want to buy from you.

Get Listed

Your Physical Business Address should be correct. It should be included in local search directories. Company Ownership needs to have Verification. Verify your ownership on your Google Places page. Manual verification of your company is also needed. Be sure to include proper Categorizations or Associations. Your Page should be properly categorized. Your Citations should also be properly categorized. Don’t forget to include local Internet search page citations on the Internet Yellow Pages for your business. As well as being listed on Local Directories, your company website for Internet Marketing should match the address in directories and Yellow Pages. Your address should be the same and included on your website.  Your company should strive to reach high rankings in the community where it’s located. High Quality Inbound Links should be part of your Law Firm Marketing. You need good, high quality inbound links coming into your website from sites like article directories, social media and blogs. Make sure your company phone number is correctly listed on your site and in local directories. You have to make sure your zip code is accurate on your site and in the local search directories. Your page title needs to include your correct city and state for your Google Places landing page. As you can see, local Internet marketing tactics are mostly about including accurate and complete information on your company website and on local search directories.

Visitors Edge

You need to separate yourself from your competition by positioning yourself as the one who provides your visitors with the “edge” they are so desperately looking for. Offer a few gems that are not just regurgitated and repackaged, but put your unique twist on the subject. Share a strategy that shifts their beliefs and helps them notice something they hadn’t noticed before. Give them something that opens their minds up and leads them to an “a ha moment”! Now that you know you have to establish yourself as an expert – here are three quick and easy tips on how you can get started establishing your successful expertise and presence. First, offer your followers some of your knowledge in the form of a downloadable e-book. Let them know you know what problems they have and that you’re here to offer solutions. Give them good information and they’ll be back to learn more about Law Firm Marketing. Creating an e-book is a relatively affordable way to begin to establish your credibility as an expert in your field. Interviewers are known to interview experts so what better way to establish your expertise than to have someone else interview you on a specific topic within your subject area. During the interview give solutions to problems you know your audience struggles with. Record the interview and make it available to them in MP3 audio format. There is a perception that when someone reads something in print – whether online or offline – that the author is an authority on the given subject. You can write articles on various topics within your area of expertise and then post them to free online article directories. This is another easy way to help you improve your Internet marketing strategy by establishing your expert status and help build your credibility rather quickly. Make sure you offer valuable information to keep your followers coming back for more.

Helpful Hints

Check every listing for accurate information and categorization. Make sure your business name is in your listings so you can “brand” your name. Building a presence by using Google Places (manually verify your page) and build citations on local directories and sites including blogs and article directories. You must have some kind of website that the search engines can crawl and generate in its results. Client reviews, both good and bad, are important to your business search rankings as well. A balance of good and bad work very well on search engines. Local Internet Law Firm Marketing procedures include these elements to produce the best results for getting your company the attention it needs online. Remember to keep things updated and make sure your blog or article directory articles are updated at least once a month. These are just some of the ways to help you improve your Internet marketing strategy – the instant your followers know you are someone they can learn from or someone who inspires them, they will look to you as the “go to person.” Now, this gives you an established “expert status” in their minds. They’ll see you as someone who can offer them something of “value” to improve their business, work life, love life, spiritual life, etc. This is a very powerful position to be in because people buy from someone they view as an expert rather than someone who just happens to have a convincing website or flashy print ad.

Improve with Internet Law Firm Marketing

 

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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
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