Law Firm Marketing – Is YouTube Vital for Your Business?

Law Firm Marketing – Is YouTube Vital for Your Business?

Whether you work as part of a small business or a larger organization, YouTube can be used as a platform on which to promote your service or product and, in turn, drive traffic to your website and boost your brand recognition. Getting the right angle and making your video worthy of viewing is something that is important and worth spending some time on before you begin because there are quite literally millions of videos on YouTube. You may already have videos made for your company, and these can quite easily be uploaded onto YouTube in their current form. YouTube acts as a web host meaning that you don’t have to take up space on your own website according to Law Firm Marketing. Basically, YouTube is handling the risk for you and you don’t have to worry about technical issues such as bandwidth and so on. So how do you make a video for promotion on YouTube? Well, shoot the video as you would with any other recording, using a camcorder or mobile device with a built in camera. Then go to the YouTube website and upload it. Sign into YouTube or create an account for free if you don’t already have one. Then you will see an ‘upload video’ option in the right hand corner. The site will pretty much guide you through the process from hereon in. You will, of course, need to consider YouTube’s policies and make sure that you are not violating any of them.

Videos for SEO

You need to make sure you put some keywords in the tag field as well – keyword driven videos will act as another SEO technique for your own website. YouTube videos appear in Google searches separate from websites so someone may just stumble upon it whilst searching using your keywords. Select the correct category in which to upload the video then be sure to make it public. It’s really easy and quite addictive! Here’s the clever bit – you can now go back to your own website and embed the YouTube video into your own web pages by using the special code that YouTube provides to you. And remember, your website is not hosting the video so it is not using up vital storage space for your Law Firm Marketing. Keeping your videos to under ten minutes in length means that they play in better quality for the viewer, so bear this in mind also. You are now ready to make that all important promotional piece which could help your business to grow in unimaginable ways. The power of the internet and popular services such as YouTube should never be underestimated. YouTube is used by quite literally millions of people and not just for singing sensations with big egos who want to be famous!

Signs for the Internet

It is man’s instinct to choose the simplest option, and with searching the Internet that means examining the businesses that are at the top of the list to see if they will supply what’s being looked for. Nobody wants to spend time going through the entire list if it can be avoided. Look at search engine optimization as like placing a big signboard outside the stores to inform people what is available inside. But online there’ll be thousands of other stores in competition with you so you’ll need something additional to draw in customers’ attention. With SEO you try to place your business at the top of the list of what folks are looking for so the chances of consumers coming to you are the highest states Law Firm Marketing. How does a web site get indexed by the search engines in the first place? Search engines usually make use of programs which are commonly called spiders, crawlers, or robots which follow the links from page to page and download a copy of each one they find. The pages are analyzed, indexed, and (with luck and good SEO) added to the database of the search engine. The search engines generally do this on a periodic basis visiting some sites more often than others. How does the indexing of pages work? How do page ranking routines operate? Only the search engine owners know the true answers, and this is usually very closely held information.

Use Tags

If you have created a video you are happy with then load it up to YouTube. As part of the loading process you will be asked to enter what are called tags. These are basically keywords relating to your video content according to Law Firm Marketing. When using YouTube for business, good keywords are very essential. If your video is about an iPod for instance, and someone typed these words into the YouTube search box your video may show up in the search results. Then again it may not. By adding the tags you are giving people a better chance of finding your video. In this instance, your tags would be related to iPod so you could have tags of MP3 player, MP3, learn iPod, etc. This is one way you could use YouTube because by using tags related to your business you would give people more options for locating your content. You may be expecting people to type in the word ‘iPod’, but some people think differently. An iPod to you is an MP3 player to someone else perhaps. This is the beauty of using tags in YouTube. You are anticipating what people are likely to type in when searching for your video content.

Law Firm Marketing – Is YouTube Vital for Your Business?


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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
About Richard Martindale

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