Essential Guide for Facebook Lawyer Marketing

Essential Guide for Facebook Lawyer Marketing

Production and distribution depends largely on the marketing strategy chosen by an organization.  The marketing strategy mainly involves the advertising and promotion of your product or service. It helps in setting up a brand image and creates relationships with the target market. Designing innovative and attractive advertisements, creative images and brand recognitions are the goals of advertising strategy that ultimately results in increased sales. Identifying the market and promoting a product or service to that market is the key to achieving that goal. No law firm can afford to lose clients and this happens mainly when you ignore the clients and don’t educate them about your products and services. With the advancement in technology and the growth of the Internet, it has become essential for every attorney or law firm to use online advertising methods to promote their services. Prior to even getting into the power of Facebook advertising, let’s consider how social media and Lawyer Marketing fits into this picture. There is so much more to Facebook Marketing than pitching a sales speech. As a matter of fact, aggressively promoting your product or service may be detrimental to your business. Facebook is a social media site and therefore, 99% of the members are there to connect with other people, to make friends, to talk to family, to be part of a group, not to be sold anything.

Attract Leads

Now, in Facebook Marketing the only way to attract leads, customers, prospects, clients… call them whatever you want to call them, is by using Lawyer Marketing. This technique is based on portraying yourself as a leader, as an expert, and someone who is important in a certain niche so that other people actually look for you, or what you have to offer and want to follow you. Now, Facebook Business Pages have been around for a long time, which is why numerous companies and law firms use them and receive outstanding exposure for their brand. Almost 1/3 of the world’s population can appreciate Facebook simply because it’s been translated into over 100 languages. Leaders attract followers to them naturally – this is normal human psychology. We put a link to my blog exactly where people are able to connect with me and discover more about me.  This is a cool application which allows Facebook customers to subscribe to my weblog and access my updates frequently. So many organizations are shifting their advertising efforts to social networking phenomena like Facebook, and listed below are some practices you can adopt to create good results for your attorney marketing campaign.


A Facebook Business Page should be a location instead of a promotional tool. Be a real individual – sometimes you merely want to post status updates/comments that enable individuals to see you are just an additional ordinary individual like them. After you get familiar with posting updates you need to connect with others who are in your same niche, preferably those who are leaders. in their field Facebook Marketing is about creating strong personal relationships with people with the same interests. Facebook makes this really easy. There are a couple of ways to do this using Lawyer Marketing, and the most common is to search for groups related to your law practice and joining them. Then you should search for at least 25 people per day and send friend requests to them, preferably choosing people who are leaders or active contributors of the group. People on Facebook, LinkedIn and other social networks are generally there to create friends and reconnect, but numerous people are searching for new opportunities and relationships.  Join Facebook Fan Pages and groups of high profile players inside your niche market or legal practice and don’t forget to also target their friends.


Like anywhere else, you may find that you get a lot of spam or content from people who have nothing better to do than trash your pages. That’s why you need to check your pages frequently and clean out whatever doesn’t need to be there. Also, be interactive, respond to messages, clarify topics, expand on comments and be social with your Facebook followers. If the head of the group is not actively supporting the members, the group itself will quickly die.  Therefore, don’t be that “bad” leader – keep your groups and followers interested and entertained.

Facebook Advertising

Other than social networking, Facebook is now used as an effective Lawyer Marketing tool in addition to the Internet in general. Facebook provides a number of features that can help in branding and increased public awareness about a law firm’s services. Pages and groups are no doubt effective marketing tools, but the features of Facebook ads are a true competitive advantage lawyers can use if they know how to do so. If setup correctly, Facebook ads can really bring a boost to the ultimate goal of an advertising campaign – that is, sales. Growth of social media websites has forced the marketing experts to align themselves with this attorney marketing technique, termed social media marketing. Social media marketing involves the techniques used to advertise your products and services over websites that offer social networking options to their users. Internet users are growing rapidly over social networking websites and with more than 600 million users, Facebook is the largest social networking website currently available. Use it to your advantage and watch your lawyer marketing take off.

Essential Guide for Facebook Lawyer Marketing

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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
About Richard Martindale

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