Law Firm Marketing How to Promote with Social Media

Law Firm Marketing How to Promote with Social Media

Social Media Marketing can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites. As more and more bloggers and website owners turn to social media as one of their major promotional methods, the need to understand Social Media Marketing becomes even more important. Social Media Marketing involves promoting content in various ways to social media users in an attempt to increase traffic and exposure. Website promotion via social media brings such unique targeted traffic to your website that it is like no other methods with Law Firm Marketing. Social media marketing isn’t just about backlinks to your website. It can instantly boost website traffic to your site. Using the web for creating an effective online presence for your business is considered a very low-cost marketing tool. Social media is an online social community where like-minded people find their own fields of interest and take their fellow users’ recommendations more seriously.

Use of Social Media

While there are hundreds, if not thousands, of social media marketing sites out there, it’s impossible to use them all. Because part of being a successful social media user involves building a profile and a reputation at the site, it is much more realistic to achieve this when you’re using a smaller number of sites consistently. Generally, it’s more effective to use a small number actively, and if you want to have accounts at other sites that you use occasionally, that’s fine too. Brand protection and promotion is a very important part of social media; if your identity is damaged by your business counterparts it causes irreparable loss to your business. So it is wise to protect your brands before they encounter irretrievable damage states Law Firm Marketing. The identity of your brand can be protected by secure methods such as micro-Blogging, blogging etc. by building some inbound links to other sites as a member of a social media community. Read the community’s rules carefully and don’t just incorporate self-serving links without any consideration of the website’s policies. It is also essential to act swiftly to protect your social media sites from the hands of the identity thieves before they rob it. In identity protection, you can secure your brand by marking your identity in different social networking sites. Social media identity helps you to protect your brand reputation from identity robbers and other vulnerabilities.


Social Media Optimization involves creating the right content and setting a website up to be friendly to social media users, but doesn’t go as far in terms of promoting the content. The term Social Media Optimization usually doesn’t include the act of promoting content through such methods as requesting votes or comments. Digg users, for example, are known for not appreciating self-submissions. Almost all social media sites allow users to submit their own content. The bigger issue here is the reaction from the audience of the social media marketing site and any unwritten rules that may exist. For example, StumbleUpon users often also look down on someone submitting or giving thumbs up to their own content. Post frequently on other social networks and popular blogs. Promote your products to a captive audience. You can create a user sub-group inside the community who share similar interests and goals as your company. You can put up notices once every month to advertise your business to the members who express interest to learn more about your company. Smaller social media sites, including those that target a specific niche, have audiences that welcome self-submissions as well. Law Firm Marketing suggests some interesting websites, information and articles that would add value to your online conversation. For instance, LinkedIn has an area where one can answer questions from other users and also suggest questions that can be answered. Try to add value to any online community in which you participate.

Votes Requested

Requesting votes is a common practice among social media users, and there’s likely to be a time when you want to request votes from others. If you expect others to vote for your requests, it’s a good idea to reciprocate. Whether you request votes or vote for the suggestions of others is up to you, but be sure to treat others as you would like to be treated. Part of building a strong profile involves submitting and voting for quality content, not junk. When someone sends you a request for a vote, pay attention to the content and make your social media marketing decision accordingly. You may have seen some examples of this strategy in action though you may not be aware of it. If you read an online article with a “Share This” widget towards the end, or you happen to encounter a Digg vote counter on a web page, then you have already seen one way to do marketing through social media. This style of internet marketing is very easy to implement as it is usually automated. Especially for media firms, this can be highly effective and can be very powerful in promoting company blogs. Social media marketing is a great way to grab more business, protect your identity and stand out in the crowd says Law Firm Marketing. Your visibility to the world can increase in a short time span and you can supercharge your business with this marketing method. Of course, be sensible in who you promote, as you should not vote for everything just because someone asks.

Law Firm Marketing How to Promote with Social Media

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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
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