Internet Lawyer Using Social Media Sites to Promote a Business

Internet Lawyer Using Social Media Sites to Promote a Business

All businesses need to take advantage of the internet when it comes to marketing because the Internet is essentially an area the whole world has access to, which means that a business can essentially promote itself to the entire world! However, marketing can become either time consuming or expensive and so businesses have to market themselves online efficiently. For help with that, this Internet Lawyer article from Attorney Marketing Profits will discuss why businesses should start involving social media sites in their attorney marketing plans in order to reach a lot of people without spending a lot of money. Today, you can still promote your website on a shoestring, but it requires persistence and hard work to achieve strong results. Only a few years ago, article writing and press releases were the primary means of generating backlinks and getting your site noticed at no cost. Now with myriad social networking sites available to a marketer, the opportunities for exposure have increased.

Social Media Networking Sites

It still makes sense to publish articles and issue press releases, but now there are much faster ways to generate an interest and the traffic that goes with it. Social networking sites have grown in popularity in recent years. The catch with marketing through social media sites is that you need to have a following. Similar to building a mailing list and getting email subscribers, building a following requires making friends and contacts. The first site that bears mentioning for Internet Lawyer is Facebook. It is now the number 2 site on the web and such a ranking should command your attention as someone who is marketing their site. Like all social networking sites, using Facebook requires an account. Set one up and start looking for old friends, colleagues and acquaintances. You will find that it does not take long before you have dozens or more friends. You can expand the numbers by joining groups related to you niche or industry. Search for them, join and participate in conversations. In order to start using social media sites to promote a business online a company should pick one or two social media sties. The two most popular sites for lawyers as of today are Facebook and LinkedIn. That being said, it’s imperative for businesses to use Facebook in their attorney marketing plans. This is because Facebook literally has millions of users that are located all over the world, and all of those people can be seen as potential customers!

Start with Fan Page

To get started a business is going to have to create a fan page that revolves around the business. The fan page is essentially a regular profile page, however, instead of the page being for a person it’s actually about the company. The next thing that should be done in order to make your attorney marketing strategy effective is to gather up as many friends as possible. The more friends a business’ fan page has the better as friends of the fans will see the page and then maybe become fans of the page as well! It’s very important for Internet Lawyer businesses to make sure that they update their social media website page often. If the page isn’t updated then people will stop visiting it and will more than likely stop being fans of the page. That being said, the page should be updated with the latest information about what the company is doing, what it’s offering and so on. A great idea would be to let trusted Attorney Marketing Profits employees post on the page throughout the day to let everyone know what’s going on! In the end, when it comes to attorney marketing, there is no more efficient way to go about it than to use social media sites!

Blogging and Bookmarks

Blogging sites such as BlogSpot and WordPress have become a very effective way to host your own website for free and have the ability to upload videos as well. Once again both of these sites show up in the major search engines giving you even more of an Internet presence which is crucial to getting a leg up on your competition including those promoting the same product or business opportunity that you are. Social bookmarking sites are also important to consider in your promotion campaign. Joining them allows you to post links to sites that you like including your own. It is helpful to include links to social bookmarking sites from your site which allow your visitors to vote for your site and give it additional exposure. There are widgets available that allow you to incorporate the necessary scripts into your Internet Lawyer site to include buttons for recommending pages on your site to the various social bookmarking sites. In recent times Newsletters have become a great source for building a subscriber list through opt in campaigns. The value of these subscriptions should not be under scored. Any successful business depends on a strong list and each name on that list represents a significant dollar value. With newsletters it is essential to have an automated system best known as an auto responder to send your subscribers your latest newsletter or sale ad on a set date without having to ever be consumed with managing your system manually.

Internet Lawyer Using Social Media Sites to Promote a Business

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Written by Richard Martindale - About the Author: Richard Martindale is a practicing attorney and the President/CEO of an internet marketing company in Austin called Clockwork Social Media. Richard also publishes the Attorney Marketing Profits Blog. Naturally this article is connected to Richard’s profile, Twitter, Facebook and to LinkedIn so check him out in all these places.
About Richard Martindale

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